TSHLife App Copywriter / Content Creator

Job description


TSHLife App Copywriter / Content Creator


We are looking for a passionate and incredibly creative Copywriter / Content Creator for our company’s first mobile app on our central Marketing team in Amsterdam. Join The Student Hotel and be at the forefront of the hospitality industry, disrupting and defining the future of living, working and travel!


Why you’ll love working with us

We live in a world where almost everything is always changing — the way we travel, study, live and work. One thing is for sure, however: everyone loves to connect.

We believe in creating a fun, creative and inspiring environment where anyone can live, work, play and grow. To get there we rely on our team of fun, smart and motivated people to embrace the student spirit and bring it to life.

We have big plans — including our goal to have 65 locations across Europe in 2023, with 26,000 rooms and almost one million square meters of shared spaces. Our new TSHLife app and digital platform will connect nearly a million current and former co-living and co-working guests.

In 2019 we’re about to enter a phase of hypergrowth — after opening 12 operational hotels in our scale-up phase, we’re now ready to grow into an industry-leading company, redefining the concept of a hotel as the world knows it.


Why do we need you?


Available for iOS and Android, our TSHLife app was launched to over 3000 student guests in September 2018. Phase two includes a roll-out to a 70,000-strong student alumni group, followed by the co-living, co-working residents and hotel guests. In the next five years, the online community is expected to reach one million people. 

The app will be able to unlock more than just a hotel room and shared bicycles, it connects co-living and co-working guests, helps them find a job or book a gig. Guests expect a hotel app to reserve a room and offer a city guide, but we've created a digital platform that revolutionises the guest experience. 

By taking an analytical and smart approach to content you’ll create powerful and targeted content that attracts traffic, engages our audience and helps them feel part of our Complete Connected Community.


How will you make it happen?

  • You’ll collect, produce, and edit a wide range of marketing materials in order to maintain and improve the quality of information provided through TSHLife app.
  • In order to do so you’ll collaborate with product managers, connectors, digital marketers and the rest of the content and marketing team.
  • Editorial governance of English content, ensuring our content is consistent with the TSH brand voice, style and tone
  • Create thoughtful, relevant content on the TSHLife app that communicates with the audience during various stages of their customer journey
  • Source and curate third party content for TSHLife
  • Monitor engagement on TSHLife
  • Assist the App Manager with content planning and manage, edit and proof the regional monthly event calendar


Who are you?

  • Are you a data-driven content creator? Meaning you’re both creative enough to produce unique, inspiring and engaging content, as well as capable of adjusting and optimising content based on its measured effectiveness?  
  • Are you a real team player? Sure, it’s a cliché, but let us explain. As a content creator for TSHLife you’ll be working alongside various specialists and with different stakeholders. That’s why it’s really important you’re not only capable of working well with others, but also truly enjoy collaboration!
  • You’re always up to date when it comes to content marketing, including current social media trends and industry metrics. The field of content marketing holds no secrets for you.
  • You understand our audiences, their mindset and what makes them tick.
  • You’re a native English speaker. Your written texts are flawless!


Your background

  • BSc in Marketing, English, Journalism or relevant field
  • At least 3+ years of experience
  • Proven work experience as a content creator, copywriter or similar role
  • Portfolio of published articles
  • Hands-on experience with Content Management Systems 
  • Excellent spoken and written English skills. German, Spanish, French or Italian language skills are a bonus;


Your talents


  • Excellent writing and editing skills in English — you’re able to produce concise and grammatically correct copy
  • Able to fact check content pieces
  • International mindset, cross-cultural awareness and sensitivity
  • Have an interest in commerce, popular culture, and new trends and techniques.
  • Ability to judge great content — copy, photo and video


What do we offer you?


  • An amazing workplace, a great team environment, a fantastic vibe and lots of positive energy
  • The opportunity to work at a dynamic, young, international organization. We’re a real game changer in the hospitality industry!
  • TSH cares and gives you access to of its facilities (e.g. a great canteen, gym opportunities, cool events and more)
  • Ready, set, grow! You’ll get the chance to learn and grow in your role (with the potential for growth in your team and across the company) and collaborate with other talented people who challenge you every day
  • You’ll also receive a competitive salary and all the tools you need to do your job

Join team TSH!

Did we get you excited? We’d be thrilled if you would apply! Get started by clicking the apply button below, answer a couple of questions and send us your CV/LinkedIn.