Senior PR Manager

Job description

We are looking for our new Senior PR manager.

This position entails a BIG challenge: we are fast-paced, disruptive and have a diverse set of brands from which to communicate and do some really energetic PR...  
Are you up for it?

Our vision

We live in a world where everything changes. The way we travel, study, live and work. People from all walks of life share the same passions: they connect! We believe in providing a fun, creative and inspiring environment where residents of all ages can live, work, play and grow. To achieve this, we at The Student Hotel rely on a fun, smart and motivated team to embrace the student spirit and bring it to life. We believe in world peace and we aim to play our part in creating it!


Biggest challenge and why do we need you?

Over the past few years the TSH brand – and with it our marketing team – has grown rapidly. Not only did we grow in terms of hotels and overall revenue, we’ve also grown in number of products and brands. On top of this we’ve expanded throughout Europe (France, Italy, Spain, Germany, Austria, Portugal).

This growth creates a challenge regarding strategy and management of all Marketing & PR activities. This is why we’re looking for a strong PR manager who is in charge of our multi-brand lifestyle PR (and Communications) within Europe.  

From our TSH Collab (co-working spaces), to The Commons (bar-restaurants), to co-living, hotel and short-stay: there are a lot of PR activities which have to be managed. You’re in the lead for all internal & external PR activities. 



  • Shape PR strategy (Internal + external) for all of our brands
  • Manage day-to-day PR of all TSH brands & products
  • Track and measure performance of PR inked, digital, social & print media
  • Contracting and managing local PR agencies & plans
  • All PR communication around TSH strategic events, pre-opening, BedTalks, etc.
  • Crisis management; Be part of the crisis team in case fast communication is needed

You will report directly to our Chief Marketing Officer.


Day-to-day activities

  • A creative and critical view on message focus across brief, while keeping sight if our overall brand mission 
  • Working off and championing annual press calendar 
  • Building, sharing press kits and packages 
  • Liaising with local and international press partners, journalists, bloggers, local governments, students networks 
  • Briefing management teams on press calls 
  • Building and maintaining updated master list of PR media community and contacts 
  • Working with team tools to manage, track and listen to brand and product voice across markets 
  • Take advice and direction from Management and implement actions with a sense of urgency


Who are you?

You are the enthusiastic and well-organized leader of TSH’s PR. With your profound vision on the media landscape (incl. new media) you break boundaries and know how to utilize the best PR channels for every brand.

You are Fast and Flexible.
You know how to organize the best PR from an international scale-up/corporate, local (community) and lifestyle perspective. 

You know how to position yourself within a constantly growing (and therefore changing) company. You are a voracious reader/viewer of lifestyle media, influencers, blogs (and vlogs), news media and magazines.  



  • Minimum number of 6 years of relevant work experience
  • Proven track-record working with A-list press and social media PR and marketing
  • Affinity with trendsetting hospitality and lifestyle brands and strategy (retail/hospitality/fashion)
  • Extensive experience with external agencies
  • You are eligible to work in The Netherlands


  • Leadership & strategic thinking in media and PR
  • Acute sense of judgement, speed, tact and diplomacy 
  • Breaking boundaries, forward thinking
  • A strong-sense of teamwork and ability to both manage AND execute projects and planning 
  • Avid consumer of news, politics, entertainment and pop culture

What do we offer you?

  • An international and vibrant work place to come to every day where you will experience a great team environment with a fantastic vibe and lots of positive energy.
  • The opportunity to work at a dynamic, young, international organisation, we are a real game changer!
  • Ready, set grow! You will get the chance to learn and grow in your role (with the potential for growth within and across the company) and collaborate with other talented people who challenge you everyday.
  • TSH cares and gives you access to facilities including a great canteen, gym opportunities and cool events.

Be part of the The Student Hotel!

Excited? We’d be thrilled if you would apply! Just click on the apply button.