Director PR & Social Media

Job description

We are looking for our new Director PR & Social Media.

This position entails a BIG challenge: we are fast-paced, disruptive and have a diverse set of brands from which to communicate and do some really energetic PR...  

Are you up for it?

Our vision

We live in a world where everything changes. The way we travel, study, live and work. People from all walks of life share the same passions: they connect! We believe in providing a fun, creative and inspiring environment where residents of all ages can live, work, play and grow. To achieve this, we at The Student Hotel rely on a fun, smart and motivated team to embrace the student spirit and bring it to life. We believe in world peace and we aim to play our part in creating it!

In 2023 we aim to have 65 locations secured across Europe, 26,000 rooms and close to one million square meters of shared space. Our new TSHLIFE app and digital platform will connect nearly a million current and former co-living and co-working guests.

Your challenge
This growth creates a challenge regarding strategy and management of all Marketing & PR activities. This is why we’re looking for a strong PR Director who will create our multi-brand lifestyle PR Strategy (and Communications) within Europe.  

This strategy will be focused to all brands. From our The Student Hotel combining, hotel, student and short stay co-living to co-working and restaurants.

The PR Director looks ahead, selecting and managing best of class (local) agencies to work with, and knows what's needed to show the world our awesome brands. There will be a PR Manager reporting to the PR Director.



  • Create (European) PR strategy for all of our brands and sub brands (Internal + external) 
  • Selecting best of class agencies & plans
  • Acting on 4 levels:
    - Corporate
    - Hotel (Real Estate) new openings
    - Public affairs
    - Social media
  • Setting up KPI's & metrics
  • Measure performance of PR inked, digital, social & print media
  • Crisis management; Be part of the crisis team in case fast communication is needed

You will report directly to our Chief Brand Officer.


Who are you?

You are the enthusiastic and well-organized leader of TSH’s PR. With your profound vision on the media landscape (especially new media) you break boundaries and know how to utilize the best PR channels for every brand.

You are Fast and Flexible.
You know how to organize the best PR from an international scale-up/corporate, local (community) and lifestyle perspective. 

You know how to position yourself within a constantly growing (and therefore changing) company. You are a voracious reader/viewer of lifestyle media, influencers, blogs (and vlogs), news media and magazines.  



  • Minimum number of 6 years of relevant work experience
  • Proven track-record working with A-list press and social media PR and marketing
  • Experience handling both Corporate headquarters and field locations with brands in retail and/or hospitality throughout Europe
  • You have lead a PR/comms team before
  • Experience in setting metrics / KPI's
  • Affinity with trendsetting hospitality and lifestyle brands and strategy (retail/hospitality/fashion)
  • Extensive experience with external agencies
  • You are eligible to work in The Netherlands


  • Leadership & strategic thinking in media and PR
  • Acute sense of judgement, speed, tact and diplomacy 
  • Review, editing and approving PR content and press releases
  • Breaking boundaries, forward thinking
  • A strong-sense of teamwork and ability to both manage AND execute projects and planning 
  • Avid consumer of news, politics, entertainment and pop culture

What do we offer you?

  • An international and vibrant work place to come to every day where you will experience a great team environment with a fantastic vibe and lots of positive energy.
  • The opportunity to work at a dynamic, young, international organisation, we are a real game changer!
  • Ready, set grow! You will get the chance to learn and grow in your role (with the potential for growth within and across the company) and collaborate with other talented people who challenge you everyday.
  • TSH cares and gives you access to facilities including a great canteen, gym opportunities and cool events.

Be part of the The Student Hotel!

Excited? We’d be thrilled if you would apply! Just click on the apply button.